InvisibleCRM Launches ContextBridge supporting its SalesDesktop offering for Microsoft Outlook and Lotus Notes CRM integration

InvisibleCRM today announced general availability of its ContextBridge offering for SalesDesktop users.  The smart tool extends Microsoft Outlook / Lotus Notes by adding content-centric information from a corporate system in a sidebar next to each email.

ContextBridge empowers users with actual data when they most need it – in the immediate context of customer interaction. ContextBridge intelligently parses content of email in Microsoft Outlook and Lotus Notes and provides access to referenced data from enterprise system. It recognizes pieces of information in the e-mail, such as contacts, accounts, leads, opportunities, order numbers, etc., tags and highlights them and suggests appropriate actions to take in SaaS based, enterprise or in-house built systems. ContextBridge consolidates and displays relevant search results from a corporate system in a pane right near the email content and enables users to immediately react – update information, share it with colleagues, log a call, schedule a meeting or whatever action is required.

“ContextBridge really revolutionizes the way business users work with their inboxes and corporate knowledge”, says Vlad Voskresensky, CEO of InvisibleCRM. “Time which was normally spent on searching for relevant information is now saved”.

“The ability to instantly access enterprise data relating to an email without having to search for it is a serious productivity advantage” explained Jeff Krider, COO, InvisibleCRM.  “Our capability allows users to not only quickly find the information that is pertinent, but also take immediate action.  After announcing ContextBridge technology, we have seen huge interest in its capabilities and decided to make it available for all of our users. We’ll be offering ContextBridge on all of our supported CRM platforms for both Outlook and Lotus Notes uses.”  

ContextBridge will be generally available in January 2010. Contact sales@invisiblecrm.com,  call +1 (650) 450 9487 or visit http://www.invisiblecrm.com/solutions/ContextBridge  for further information.

About InvisibleCRM

InvisibleCRM is a technology provider of tools engineered to increase user adoption and ROI of enterprise applications by seamlessly integrating them into the way businesspeople work every day. These tools enable users to work with their customer and corporate information, without leaving their favorite applications – Microsoft Outlook, Lotus Notes and Windows. InvisibleCRM was named Cool Vendor by Gartner and was an “Under the Radar” winner in 2007.  InvisibleCRM has delivered OEM solutions to partners such as Oracle, EMC Documentum, NetSuite and Amdocs.

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