How to increase CRM user adoption ― Interview with Inna Proshkina of InvisibleCRM

By Michael Moon, DAM Journal

The biggest challenge with business applications is actually getting users to use it. Michael Moon spoke with Inna Proshkina, marketing director of InvisibleCRM, on their innovative technology that bridges the gap between corporate systems and productivity tools to drive user efficiency and adoption.

Developers Gather to Showcase Power of Office Business Applications

By PR Newswire, CNN Money

Microsoft Corp. Chairman Bill Gates featured InvisibleCRM as a provider of new creative tools to build the next wave of business applications using the familiar Microsoft Office system at the 2008 Microsoft Office System Developer Conference.

Can open source sweeten the customer experience?

By John Kennedy, Siliconrepublic.com

In recent weeks Sugar CRM revealed it has deployed technology from InvisibleCRM - a Gartner 'cool vendor' - which is also used by vendors like Salesforce.com and NetSuite. This allows SugarCRM users to take full advantage of the Sugar functionality while at the same time consolidating the customer data within their familiar Windows desktop.

Web 2.0 Expo: Bridging the gap with InvisibleCRM`s CEO

By Robert Scoble, PodTech.net

Vlad Voskresensky, CEO of InvisibleCRM, drops by to talk about how his company's service helps enterprises at the recent Web 2.0 Expo.

InvisibleCRM among 10 enterprise companies to watch

By Jon Brodkin, Network World

From business intelligence to CRM, from scheduling and e-procurement to database management and data governance, there is no shortage of enterprise applications available to help businesses make their processes more efficient. Choosing can be difficult, however: Do you go open source? Software-as-a-service, or in-house deployment? Every vendor has a sales pitch. Here are 10 worth watching.

SugarExchange Listings and Transaction Volume Takes Off

By Aaron Reed, SYS Con Media

"SugarExchange opened a new market for our company overnight," said Vlad Voskresensky, CEO, InvisibleCRM, a SugarExchange provider of document organizational tools. "SugarCRM delivers the demand so we are able to focus on building the best products in our category."

Next-Generation Desktop Applications Linked To Web

By Charles Babcock, InformationWeek

Microsoft hosts a day of startups looking to alter the productivity software landscape and position their products as the harbingers of Office 2.0. One of the startups was InvisibleCRM. "Don't change the way people work; change the software," said CEO Vlad Voskresensky. That's what his company, InvisibleCRM, is trying to do. A dirty little secret, he explained, is that salespeople don't like to learn complicated CRM software, and if they don't like it, they won't use it to their own advantage.

Office 2.0 vendors want to exploit MS Office, not overthrow it

By Eric Lai, Computerworld

At Under the Radar : Why Office 2.0 Matters, a leading Silicon Valley conference, promising start-ups talked up how their hybrid services could function both as hosted Internet services and as desktop applications. Vlad Voskresensky, CEO of InvisibleCRM, also proclaimed eagerness to work within the massive existing ecosystems built by Microsoft rather than attempt to displace them.