Easier CRM=Better Innovation

The customer is king when it comes to innovation, but CRM software has remained a lowly handmaiden. Until now. A new crop of creative newcomers are whittling away at the obstacles that slowed user adoption. InvisibleCRM, for example, lets sales and marketing professionals use stalwart desktop tools — and have CRM, too. InvisibleCRM automatically ferries e-mails and other information entered into Microsoft Office and Outlook directly to Salesforce.com. Therefore, employees enter data into the CRM application without using another application or even knowing they’ve contributed to a CRM database.

Quality Data – Fuel for Your CRM Engine

By Paul Pellman, Hoovers

A CRM system is only as good as the data within; data relevancy, accuracy and timeliness are directly correlated to client acquisition and retention.

Salespeople are to blame for failed CRM, says Microsoft

CMC - InsightExec

Bad workmen blame their tools and bad salespeople blame their CRM, according to research from Microsoft Business Solutions.

The Definitive Guide to On-Demand CRM

By Walaika K. Haskins

"In an apple to apples comparison, from the customers' perspective, their total cost of ownership in an on-demand model is really 80 percent less than it would be had they done it on premise. And the resulting system is more reliable," said Greg Gian

The Year of CRM, With a Twist

By Joshua Greenbaum

Some acronyms never die, even if in many ways their time has come and gone. CRM – or customer relationship management - is one such dinosaur.

Sharpening up the sales process

By Ian Campbell

The thinking now is that CRM is no longer a vast single solution that drops on top of an organisation but a collection of composite parts that are spread out across sales and marketing departments.

How to Improve User Adoption Rates Among the Salesforce

By Cathryn Rheiner CCR CRM Consulting

In some cases, CRM solutions for sales representatives have become management forecasting tools with minimal value. Therefore, organizations need to create a CRM solution that salespeople with embrace.

Forrester Reveals Crm's Best Practices

By Barney Beal, SearchCRM.com

For anyone familiar with the CRM market, the latest list of best practices for CRM deployment shouldn't come as any great surprise – companies need high-level sponsorship, end-user adoption, usability – but a recent report from Forrester

Small Business CRM Failures

SalesBoom

The article deals with Top 4 Reasons behind failing CRM strategies in small business.

CRM Failure Rate

By Joe Foley, Kdnuggets

If failure of a software system is defined as any one or combination of significant overbudget, missed deadlines or reduced functionality then it is proposed that every major CRM implementation has been a failure.