Industry News

April 23, 2008

Analyst: Microsoft aiming Dynamics CRM at SMEs

By Victoria Ho, ZDNet
In terms of features, Microsoft Dynamics CRM may not be as robust as its larger competitors, but to judge it on that front may be missing the point altogether, according to a Springboard Research analyst.

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Featured Articles

December 18, 2006

Easier CRM=Better Innovation

The customer is king when it comes to innovation, but CRM software has remained a lowly handmaiden. Until now. A new crop of creative newcomers are whittling away at the obstacles that slowed user adoption. InvisibleCRM, for example, lets sales and marketing professionals use stalwart desktop tools — and have CRM, too. InvisibleCRM automatically ferries e-mails and other information entered into Microsoft Office and Outlook directly to Salesforce.com. Therefore, employees enter data into the CRM application without using another application or even knowing they’ve contributed to a CRM database.

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Analyst Insights

InvisibleCRM suite pays back annual investment after the first five hours according to Nucleus Research

InvisibleCRM, a technology provider of applications designed to increase user adoption and ROI of enterprise systems, pays back annual investment of its flagship solution SalesDesktop, the Salesforce Outlook integration, after the first five hours of time saved according to Nucleus Research.

InvisibleCRM Named 'Cool Vendor' by Gartner

Vendors selected for the Cool Vendor report are innovative, impactful and intriguing

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