Moscow, April 11, 2006 – InvisibleCRM has been included in the list of Cool Vendors in a report published by Gartner, Inc. The report titled, the "Cool Vendors in CRM Sales and Customer Service and Support, 2006" and authored by Ed Thompson, et al was released on March 20, 2006.
Claiming that "there remains a huge potential for innovative CRM technologies, applications and solutions, particularly as spending on CRM picks up and executives aim to grow their businesses", Gartner spotlights vendors with innovative approaches aimed at improved customer relationships.
InvisibleCRM is a powerful suite of desktop applications for Salesforce.com CRM that bridges the gap between how salespeople work and how they work with CRM. It provides a single unified online/offline workplace that acts exactly like Outlook and Office, giving people the native 'look and feel' Outlook/Desktop environment they are used to for transparent access to all Salesforce.com objects and documents even in off-line mode.
By making Salesforce.com a part of the processes salespeople user every day, InvisibleCRM improves user adoption and the benefits are passed on to managers and executives in the form of accurate customer information and increased ROI
About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.
About InvisibleCRM
Innovation, insight, and a wealth of talent have allowed InvisibleCRM to provide the technology behind some of the most successful CRM applications of the last decade. Uniquely positioned to be more reactive to market trends and user needs than larger firms, InvisibleCRM technology is now poised to lead the drive to balance hosted systems with disconnected usage.